Editorial Advisory Engagements
The editorial assets representing your expertise have to do more than fill space. Whether you're communicating with clients, investors, partners, industry peers, or the broader market, the work has to reflect the caliber of the thinking and enterprise behind it.
I'm an award-winning journalist who brings more than 25 years of experience business and finance journalism, financial services editorial strategy, institutional communications, research-backed editorial development, and executive thought leadership to that work. I develop and advise on editorial assets requiring judgment, context, accuracy, and an understanding of sophisticated professional audiences.
This isn't generic content production. It's senior editorial advisory grounded in professional judgment, substantive experience, and accountability for the quality and integrity of the finished work.
Focused Expertise for Work That Matters
Hoya Editorial Advisory offers a small number of deliberately bounded engagements each month for established Georgetown alumni entrepreneurs and independent practitioners.
These aren't discounted versions of my larger consulting engagements. Each is designed for a specific editorial need that can be addressed effectively within a defined scope while receiving senior-practitioner attention.
Engagements start at $650 for the smallest editorial projects and increase from there depending on expected scope. Before proposing a project fee, I review the material involved, when applicable, and the project requirements so I can define the engagement appropriately.
If you already have an established budget for the work, you're welcome to share it. I'll tell you what I can appropriately accomplish within that budget and whether it fits this practice.
Core Editorial Advisory Engagements
Senior Editorial Review
For polished or near-polished work that would benefit from experienced editorial review before publication.
I review the piece for clarity, structure, argument, audience relevance, credibility, voice, unnecessary language, and overall editorial effectiveness. I then edit accordingly while preserving your expertise and intended voice.
Appropriate for bylined articles, essays, blog posts, executive communications, commentary, and similar professional work.
This is substantive editorial review and editing of an existing draft. It isn't ghostwriting, developmental reconstruction, independent research, fact-checking, or unlimited revision.
Thought Leadership Strategy
For an established entrepreneur, consultant, advisor, author, or independent professional who has substantive expertise but needs a clearer editorial direction for expressing it consistently on one social platform.
The engagement focuses on a defined thought-leadership objective and provides strategic direction for subjects, positioning, editorial priorities, and how your expertise can translate into a recognizable body of public thinking.
This isn't social media management, a posting service, personal-brand reinvention, or an ongoing content calendar.
Manuscript/Story Diagnostic
Sometimes the problem isn't sentence-level editing. You know a piece isn't working, but you need to understand why before deciding what to do with it.
After asking clarifying questions, I'll assess the material as an experienced editor and provide a focused diagnostic identifying the most consequential issues affecting the piece and my recommendations for addressing them.
This can be particularly useful before undertaking a significant revision, submitting an article or story, or commissioning further editorial development.
The diagnostic doesn't include rewriting or line editing unless those services are included in the defined engagement.
Expert Article Development
For established professionals who have the expertise, source material, and substantive idea but want an experienced business journalist and editorial practitioner to develop the finished article.
Depending on the assignment, the engagement may include a focused interview with you, review of materials you provide, development of the article's editorial direction, and writing of the finished piece.
Assignments requiring independent research, additional interviews, extensive source material, fact-checking, or greater editorial complexity are scoped accordingly.
This isn't commodity content writing. I selectively accept assignments where my editorial expertise is appropriate to the subject and objective.
Enhanced Editorial Solutions
I also offer enhanced editorial solutions when the work can be defined within a clear, bounded scope. These include:
- Founder Bio: A professional, voice-aligned introduction that establishes your leadership, expertise, and relevance.
- Founder Origin Story: A substantive account of why you built your business, grounded in your background, sector positioning, experience, and purpose.
- Website or Blog Editorial Content: Journalist-style editorial development that helps your audience understand who you serve, what you offer, and why your expertise matters.
- Narrative Blog Posts: Perspective-driven pieces that introduce your thinking, develop a substantive point of view, and demonstrate your expertise.
- Content Repurposing: Developing publishable editorial assets from substantive materials you already have, including presentations, proposals, outlines, interviews, transcripts, research, or existing long-form work.
- Narrative Reframing: Strengthening an existing message for clarity, tone, audience, and strategic alignment when the underlying expertise is sound but its current expression isn't doing the work it should.
- Editorial Strategy: Focused strategic direction for a defined editorial initiative, such as a single newsletter, including its purpose, audience, editorial positioning, content priorities, and structure so the project has a clear foundation before ongoing development begins.
These projects are individually scoped after I review the relevant material and understand what you want the finished work to accomplish. Project fees determined by the expected scope of the work.
Who These Engagements Are For
Hoya Editorial Advisory is an alumni-based practice for verifiably Hoya-led businesses and independent practices.
I work directly with Georgetown alumni who own or lead established businesses or independent professional practices, have operated them for at least five years, are in a growth stage, and have successfully worked with outside consultants or advisors at a senior professional level.
The Georgetown alumnus or alumna commissioning the engagement must be the owner, founder, principal, or senior leader responsible for the business or practice and the work we're undertaking. Having a Georgetown-affiliated employee, assistant, analyst, contractor, or other representative doesn't make an otherwise unrelated business eligible for engagements under this practice.
My clients typically include founders, consultants, advisors, authors, financial and professional-services practitioners, experienced independent professionals, and owners or principals of established enterprises. They already possess substantive expertise, a body of work, an operating business or practice, and a clear professional direction.
They're bringing me a specific editorial or thought-leadership problem requiring experienced professional judgment.
Hoya Editorial Advisory isn't designed for startup launches, newly established businesses, side ventures still developing a viable commercial foundation, or entrepreneurs seeking broad communications support within a small engagement. Georgetown entrepreneurs at those stages have different needs from those this practice was created to address.
Note: If you're a senior executive at an enterprise-level institution or an alumni of another institution seeking an experienced narrative architecture or editorial advisory consultant, please explore the solutions I offer here. They are offered to institutional clients in specific sectors or alumni of other institutions at my standard professional rate, and you should connect with me from those sites directly.
How These Engagements Work
Before our introductory conversation, I'll ask you to send the material you want me to review, when applicable, along with enough information for me to understand what you're trying to accomplish.
I'll review it before we speak so our conversation can focus on whether the project is appropriate for Hoya Editorial Advisory and how I would scope the work.
If you have a predetermined budget, you may provide it at this stage. I'll determine whether I can do meaningful work within that amount and, when I can, define what that budget can appropriately cover.
If there's a fit, I'll provide a written quote (WQ) identifying the agreed tasks, deliverables, project fee, and relevant scope boundaries. The WQ isn't a strategy document. It defines the work I'm proposing to perform.
Once you accept the WQ, I'll issue an invoice and the engagement agreement to be execute with my corporation, Thrive Media, Inc. Payment is made in full by bank ACH before work begins. The engagement agreement establishes the final scope, schedule, deliverables, and revision terms.
Project fees reflect the expected scope and professional expertise required for the engagement. They aren't calculated as per-word or hourly commodity rates.
If the appropriate scope exceeds your budget, I may propose a smaller engagement that can be completed responsibly within it. I don't reduce the agreed professional scope simply to reach a lower fee.
Work requested beyond the agreed scope requires a new or revised WQ and additional fee.
Once the engagement begins, I'll send any questions or materials requests necessary to complete the work. I may record our editorial conversations when necessary for accuracy and use information from those recordings solely for the commissioned engagement.
Once I deliver the completed work, you determine how you'll use or distribute it across your platforms.
Note: don't provide speculative work, unpaid samples, open-ended revision rounds, or guarantees concerning audience growth, sales, investment, media attention, leads, or other outcomes beyond the work described in our agreement.
Let's Discuss Your Editorial Need
If you're an established Hoyapreneur and have a specific editorial need that fits this practice, contact me and tell me briefly about the work.
If material already exists, I'll ask to see it. From there, we can determine whether the project is appropriate for a Hoya Editorial Advisory engagement and what a properly bounded scope at a specific fee looks like.
